Wesfarmers Insurance Partnership
Preferred restoration provider for Wesfarmers Insurance Division, serving rural, commercial, and retail insurance customers across Australia.
About Wesfarmers Insurance
Parent Company: Wesfarmers Limited (ASX: WES)
Insurance Entry: 2008
Headquarters: Perth, Western Australia
Division Revenue: $1.9 billion (Insurance Division, 2023)
Employees: 3,000+ (Insurance Division)
Wesfarmers Founded: 1914
Wesfarmers Insurance History
Wesfarmers Limited, founded in 1914 as a farmers' cooperative in Western Australia, has grown to become one of Australia's largest listed companies. The company entered the insurance market in 2008 with the acquisition of OAMPS Insurance Brokers for $688 million.
In 2014, Wesfarmers significantly expanded its insurance presence by acquiring the underwriting agencies of Insurance Australia Group (IAG), including WFI (Wesfarmers Federation Insurance) and Lumley Insurance, for $1.845 billion. This acquisition established Wesfarmers as a major player in the Australian insurance market.
WFI, originally founded in 1919, brought over a century of experience in rural and regional insurance, while Lumley added strong commercial and specialty insurance capabilities. The combination created a comprehensive insurance offering serving rural, commercial, and retail markets.
In 2018, Wesfarmers launched Coles Insurance in partnership with Coles supermarkets, extending its reach into the retail insurance market. Today, Wesfarmers Insurance Division operates as a significant business unit within the Wesfarmers conglomerate, which also owns Bunnings, Kmart, Target, and Officeworks.
Wesfarmers Insurance Brands
We deliver specialised restoration services across all Wesfarmers insurance entities, with particular expertise in rural and commercial claims.
WFI (Wesfarmers Federation Insurance)
Established 1919
Australia's leading rural and regional insurer
Focus: Farm, rural business, and regional commercial insurance
Market Position: Largest rural insurer in Australia with 100+ years experience
Lumley Insurance
Established 1952 (NZ), 1991 (Australia)
Commercial and specialty insurance provider
Focus: Commercial property, liability, and specialty risks
Market Position: Leading commercial insurer across Australia and New Zealand
OAMPS
Established 1927
Insurance broking and risk management
Focus: Insurance broking, risk consulting, claims management
Market Position: One of Australia's largest insurance broker networks
Coles Insurance
Established 2018
Retail insurance partnership
Focus: Home, contents, car, and travel insurance
Market Position: Major retail insurance offering through Coles supermarkets
Specialised Services for Wesfarmers
Rural & Agricultural Restoration
With WFI's focus on rural Australia, we've developed extensive capabilities for:
- ✓Farm building and shed restoration
- ✓Agricultural equipment decontamination
- ✓Crop storage facility restoration
- ✓Livestock facility sanitisation
- ✓Remote area emergency response
Commercial & Industrial Services
Supporting Lumley's commercial insurance portfolio with:
- ✓Large-scale commercial restoration
- ✓Industrial equipment restoration
- ✓Warehouse and logistics facility recovery
- ✓Business interruption minimisation
- ✓Critical infrastructure restoration
Partnership Performance
Rural Expertise
Specialised capabilities for farm and agricultural claims
Commercial Focus
Large-scale commercial restoration capabilities
National Coverage
Service delivery across metro and regional Australia
Broker Network
Direct integration with OAMPS broker network
Service Commitment
- ✓Dedicated rural response teams
- ✓Commercial priority service
- ✓OAMPS broker network integration
- ✓24/7 emergency response
2023 Metrics
Wesfarmers Insurance Emergency Line
Priority restoration services for WFI, Lumley, and Coles Insurance customers